Puma pounces
Foreign Direct Investment magazine
With regional conflict relatively absent, west Africa is enjoying an FDI renaissance, with sportswear maker Puma leading the way, writes Michael Deibert.
The announcement that the Germany-based sportswear multinational Puma intends to expand its historic association with African football culture by opening retail outlets in the west African nations of Ghana and Senegal has been seen by some as indicative of the mini-renaissance the region is undergoing in terms of attracting foreign investment.
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